It is easy to assess how much damage a storm does to an IT business by simply judging the length of interruption in business services, not counting physical infrastructure and equipment damage. The cost to a company due to lost business begins accumulating at the announcement of an evacuation until the time that the storm passes, cleanup has finished and business processes can resume. With most IT businesses operating nationwide or internationally, losing business in a major hub often results in losing business in other areas as well, and can end up being a massive loss.

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