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Monday, 26 November 2012 20:49

How Business Loss From Super Storm Sandy Could Have Been Avoided

Written by  Hunter McFadden

     It is easy to assess how much damage a storm does to an IT business by simply judging the length of interruption in business services, not counting physical infrastructure and equipment damage. The cost to a company due to lost business begins accumulating at the announcement of an evacuation until the time that the storm passes, cleanup has finished and business processes can resume. With most IT businesses operating nationwide or internationally, losing business in a major hub often results in losing business in other areas as well, and can end up being a massive loss.

     With the recent havoc that Super Storm Sandy caused, businesses in New York and the whole East Coast experienced double damage: the cost of business lost as well as infrastructure damage. Infrastructure isn’t that major; it is replaceable, reparable, and even insurable. But if it involves core business infrastructure like servers and databases, then it can be considered substantial and even downright crippling to the business. No amount of insurance can cover the cost of lost business. The easiest and most logical solution is to offload critical IT functions and core IT business processes from local servers or IT infrastructure unto the cloud, utilizing concepts such as PaaS (platform as a service) or SaaS (software as a service). This will provide business continuity when disaster strikes. Employees who have evacuated may continue with their work and services with only little downtime, even when waiting for the storm to pass.


Photo credit: Roman Iakoubtchik/

Photo credit: Roman Iakoubtchik/


     Business continuity solutions and Hosted Desktops make this possible and GreenQube takes care of all rest. No need to worry about infrastructure or technical expertise to maintain such infrastructure, and you can bet on a 99% uptime on all of your services. You no longer have to worry about losing business for an amount of time, plus you give your employees the ability to workshift which gives them time for themselves and their families, ultimately resulting in happy and more productive employees.